In coca cola marketing mix, promotions and place plays a major role in building the brand. They have the most dominant brand name all over the world. Marketers reach peak innovation amid a failfast culture of agile working, the pace of innovation looks set to slow as marketers pursue quality over quantity. Coca cola marketing strategies free download as word doc. Coca cola market plan and market research free essay example. Discussion and analysis of the marketing strategy of coke. The bench mark of the company is coke and the major products include coca cola, sprite, fanta, barqs root beer, and coke zero. Age and lifecycle stage cocacola consumer wants and abilities change with age. But globally coca cola is pioneer and pepsi is follower. Discussion and analysis of the marketing strategy of coke zero in the us market robert sarich, riasat zaman, and chinmoy misra coke zero 375ml cans as sold in vending machines were launched in the us market in 2005, as a sugarfree version of cocacola that maintains the same taste. Sep 07, 2016 the marketing plan also covers the current position of the business, its target market and a set of marketing tools or marketing mix that business will use to achieve marketing objectives. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns.
Consequently it is seeking the help of polianitis marketing company pty ltd to develop a professional marketing plan which will help the business achieve its objectives more effectively and efficiently, and inevitably regain. From the last 50 year coca cola has been marketing its products through local representatives of. Branding is one of the most important aspects of any business, large or small. Coca cola is one of the most leading company in soft drink beverage industry. This consists of examining market research, auditing business and current situation situation analysis and carefully scrutinising the soft drink industry and possibilities for coca cola in the market. Marketing plan for coca cola company by tuf students. Cocacola marketing plan free download as powerpoint presentation. The brand is present across more than 200 nations and is sold in packets of various sizes. In marketing plans it has typical structure with respective purpose which is incorporated while developing marketing plan for coca cola company. Coca cola marketing plan essay example for free newyorkessays database with more than 65000 college essays for studying. Coca cola s strength is marketing and new marketing and advertisement channels have a big impact on the company.
Identifying market segments andtargets formarketing. Presentation marketing plan of pepsi pepsi the coca cola. Marketing strategy of coca cola coca cola strategy. May 10, 2019 the marketing mix of coca cola has been changing over time with more and more products being added such that today it has 3300 products.
Because of this, coca cola has come up with long term objectives. Marketing plan introduction pic the coca cola company was originally established in 1886 by dr. Proposed strategy compare coke life to different coke products compare it to similar products in the market. Coca cola marketing plan essay sample new york essays. In the role of marketing consultant, i am presenting a marketing plan and a marketing research brief for cocacola, a leader in the softdrinks industry. John styth pemberton, since then the company has developed into one of the largest companies in the world and accomplishing more than they could ever imagine such as becoming the worlds number one manufacturer of soft drinks, operating.
The cocacola brand is globally valued and recognized. Apr 21, 2011 social factors have been carefully considered in the companys marketing plan. Coca cola, with large scale operations, is the leader in manufacturing, distributing, and marketing nonalcoholic beverage concentrates and syrups. The report is also identified marketing strategies of the coca cola company which create opportunities for it to survive in the competitive. Cocacola has effects on the teeth which is an issue for health care. Marketing mix of coca cola 4 ps of coca cola coca cola 4.
This stepbystep guide covers all aspects of the marketing plan with a coca cola example. Marketing plan measuring success current strategy vs. The company has a large product portfolio of sparkling and still beverages. Consequently it is seeking the help of polianitis marketing company pty ltd to develop a professional marketing plan which will help the business achieve its objectives more effectively and efficiently, and. Sep 08, 2018 marketing strategy of coca cola coca cola marketing strategy september 8, 2018 by hitesh bhasin tagged with.
Coca cola strategic marketing plan free pdf ebooks. Cocacolas brand name is known well throughout 94% of the world today. These aspects place coca cola greater to competitors, originating coca cola to aspire higher objectives and missions. Coca cola marketing strategies pepsi co coca cola scribd. Heres how coca cola keeps its marketing strategy focused. It is one of the most popular brands at the global level. In marketing plans it has typical structure with respective purpose which is incorporated while developing marketing plan for cocacola company. Marketing strategy articles coca cola is worlds leading soft drink maker and operates in more than 200 countries around the world. Cocacolas current target market is adults looking for a new. Cocacola, with large scale operations, is the leader in manufacturing, distributing, and marketing nonalcoholic beverage concentrates and syrups. The coca cola brand is globally valued and recognized. Identifying market segments and targets for marketing strategy plan of cocacola company in.
According to one brand marketing campaign coca cola advertising via various channels will feature all four different brands of. John styth pemberton, since then the company has developed into one of the largest companies in the world and accomplishing more than they could ever imagine such as becoming the worlds number one. Coca cola has effects on the teeth which is an issue for health care. Pemberton, an atlanta pharmacist, when he tried to. Cocacolas bottling system also allows the company to take advantage of infinite growth opportunities around the world. Identifying market segments andtargets formarketing strategy. Coca cola owns the brand names of coca cola, diet coke, sprite, and fanta which are four of the leading brands in soft drinks coca cola datamonitor, 2007. Coca cola has been quick to embrace new mediums that have developed over the years radio, television and now internet. The brand development strategy of coca cola comprised redesigning.
The marketing plan also covers the current position of the business, its target market and a set of marketing tools or marketing mix that business will use to achieve. This shows that cocacola company has a high market share. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. The marketing plan also covers the current position of the business, its target market and a set of marketing tools or marketing mix that business will use to achieve marketing objectives. Discussion and analysis of the marketing strategy of coke zero in the us market robert sarich, riasat zaman, and chinmoy misra coke zero 375ml cans as sold in vending machines were launched in the us market in 2005, as a sugarfree version of coca cola that maintains the same taste. Most famously the female sale increase from diet cokes tv adverts in the 90s. The pepsi makes defense strategies so that it can maintain its position in the market. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. Being addicted to cocacola also is a health problem, because drinking of cocacola daily has an effect on your body after few years. Presentation marketing plan of pepsi pepsi the coca. The coca cola company has successfully developed products to please the 21st centurys healthconscious consumer with brands like coca cola zero their best selling brand in over 25 years, sports drinks, and bottled water. Syed shahmeer hassan bba v strong vs weak pepsi and coca cola are strong competitors. The company is hosting a wide range of beverage products to ensure customers wide choice.
The cocacola company has successfully developed products to please the 21st centurys healthconscious consumer with brands like cocacola zero their best selling brand in over 25 years, sports drinks, and bottled water. It contributes to the highest sales of soft drinks globally. Apr 15, 2020 the marketing strategy of coca cola is a mix of three important elements affordable prices, worldwide accessibility and great consumer connection. An example for such successful implementation of marketing strategy is coca cola. The bottling system of coca cola allows the company to take advantage of its growth opportunities. Because of this, cocacola has come up with long term objectives. Despite having a higher price than many local and international brands, coca cola is still able to gain the highest level of acceptability among all. Social factors have been carefully considered in the companys marketing plan.
Cocacola marketing plan coca cola the coca cola company. Heres how cocacola keeps its marketing strategy focused. Cocacola owns the brand names of cocacola, diet coke, sprite, and fanta which are four of the leading brands in soft drinks cocacola datamonitor, 2007. Apr 18, 2016 this video is about coca cola s marketing campaign strategy. Introduction marketing is definitely one of the major factors that contribute towards the success of any business. Pdf coco cola marketing strategy and market plan ekin duran.
The bench mark of the company is coke and the major products include cocacola, sprite, fanta, barqs root beer, and coke zero. It all started years ago, in 1886, when a confederate colonel in the civil war, john pemberton, wanted to create his own version of coca wine cola with alcohol and cocaine and sent his nephew lewis newman to conduct a market research with the samples to a local pharmacy jacobs pharmacy. Discussion and analysis of the marketing strategy of coke zero in analysis of brandlevel. The main concern of coca cola marketing strategies has been just to improvise its system and make it even more recognizable. The background of the company clearly illustrated in the beginning of this paper as well as the mix product of marketing. Pdf strategic marketing plan for cocacola 2016 researchgate. Coca cola is famous for its worldwide rating and popularity as its products are sold to over 200 counties, while major competitors only sell in some countries, placing coca cola is an obvious and easily known.
Aug 19, 2019 marketing history market research in the beginning. Us market in 2005, as a sugarfree version of cocacola that maintains the same taste. It also has got sugar by which continuous drinking of cocacola may cause health problems. Cola company is a beverage company that is publicly listed on the new york stock exchange. Despite having a higher price than many local and international brands, cocacola is still able to gain the highest level of acceptability among all. Marketing plan on marketing plan for cocacola marketing assignment cocacola is not a premiumpriced product, but it is comparatively expensive than other similar brands available in the market. Introduction coca cola is the oldest brand in bangladesh. Marketing plan for coca cola essay example 1848 words. Marketing history market research in the beginning.
The marketing strategy of coca cola is a mix of three important elements affordable prices, worldwide accessibility and great consumer connection. It also has got sugar by which continuous drinking of coca cola may cause health problems. Pdf on feb 1, 2019, naama al tunaiji and others published coca cola strategy project find, read and cite all the research you need on researchgate. Cocacola captures a market share of 26% where as the other products of cocacola company has very little share only 19%. Marketing plan introduction pic the cocacola company was originally established in 1886 by dr.
This video is about cocacolas marketing campaign strategy. The coca cola company market plan marketing plan for a coca cola company analysis of company situation. The coca cola company manufactures and sells more than 400 brands of products across the world, making it the leading company in terms of market shares, which are at least. The international empire of coca cola spans more than 200 countries. Coca cola marketing strategies and supply strategies have proven to be ineffective in pakistan for leaving pepsi behind. Coke as a brand in itself tries to substitute the entire soft drink.
Giant soft drink company coca cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. A soft drink giant, coca cola, is one such example which market aggressors since has been 1886. Marketing plan on marketing plan for coca cola marketing assignment coca cola is not a premiumpriced product, but it is comparatively expensive than other similar brands available in the market. The products are priced competitively because of the heavy competition in the soda industry. In the role of marketing consultant, i am presenting a marketing plan and a marketing research brief for coca cola, a leader in the softdrinks industry. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. It is the mission at coca cola to refresh and completely satisfy the world and it is the vision to make a bottle of coca cola available within arms reach of very person all around worldwide. Cocacola marketing plan the coca cola company coca cola. Also we would like to thank greenwich university and its staff for providing us with the environment and learning to enable us to achieve our goals. Technology is used at every step of coca colas value chain syrup manufacturing, bottling operations and storage at retail shops.
Cocacola is launching a christmas ad that it hopes will unite the world in its largest ever festive marketing push. When establishing a rebirthed marketing plan every aspect of the marketing plan must be critically examined and thoroughly researched. The product is controlled by the coca cola company, a. Being addicted to coca cola also is a health problem, because drinking of coca cola daily has an effect on your body after few years. Coca colas strength is marketing and new marketing and advertisement channels have a big impact on the company. Coca cola advertising strategy is boldly experiential with innovative design of posters and print and media advertising. Discussion and analysis of the marketing strategy of coke zero in. The 4 ps of coca cola include the product, the price, the place and the promotions. Discussion and analysis of the marketing strategy of coke zero in analysis of brandlevel strategic pricing between cocacola company and.